How True AV produced the three-day Kellogg Business Development Summit, flawless general sessions, new LED video walls, and a concert-grade band night, for a room of 350+ agents at the Salt Palace.
Kellogg Insurance, a brokerage under a national parent, brought True AV back to produce its Business Development Summit: three days built to train, motivate, and celebrate the company's broker-agents, all wrapped in a bold America's-250th “America & Freedom” theme.
The brief carried the tension corporate planners lose sleep over. It had to be flawless in front of a room full of leadership, clear sound, sharp screens, no technical drama, and it had to be genuinely exciting. In the client's own words: they didn't want anyone falling asleep.
By day: general sessions and breakout rooms, keynotes, an on-brand set. On one night: a live band. Corporate precision and a concert, from one team.
The setup had to serve a buttoned-up corporate program and a full live band, without the room ever feeling the seam.
We scaled a single sound system to the band from the start, then brought it down to cover the corporate program cleanly. Most corporate-only shops can't flip between these two worlds. It's exactly where True AV's roots show.
Even, intelligible sound across a wide room; new LED walls with live IMAG so every seat sees the stage.
A full-frequency PA, in-ear monitors, an extended stage, and lighting turned loose, movement, color, energy.
Shooting a camera at a video wall creates problems most crews don't see coming. Sometimes the resolution pattern of the wall interferes with the camera's sensor. Without stopping the show, Josh and Marley used the right techniques to reduce its effect and keep the picture clean.
The audience never knew there was anything to fix, which is the whole point.
“Our biggest flex is that we adapt quickly and we're resourceful.”
, Tom Diamond, Founder, True AVThe summit ran clean and on time across all three days. The client's favorite upgrade was the new LED walls, a visible jump from the previous event's projection screens.
No technical drama, no delays the room ever felt.
A visible step up from prior years' projection screens.
Owner Kevin's sincere testimonial, the band send-off, the colonial MC carrying the theme.
The strongest proof on the page, real Kellogg voices on the event.
“We wanted to feel bigger, more energy, more power. And this brought it. It blew my mind.”
Sean, Senior Director of IT, Kellogg InsuranceThat combination is our home turf. Tell us what you've got coming up and we'll send a quote, usually the same day.
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